Everyday jewellery in durable, 18K gold, PVD coating

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Come. Meet yourself.

Explore charms Explore brooches

Incubated at NSRCEL (IIM Bangalore)

Incubated at IIMB/NSRCEL

Supported by Goldman Sachs

Supported by Goldman Sachs

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Incubated at NSRCEL (IIM Bangalore)

Incubated at IIMB/NSRCEL

Supported by Goldman Sachs

Supported by Goldman Sachs

Powered by Razorpay Rise

Incubated at NSRCEL (IIM Bangalore)

Incubated at IIMB/NSRCEL

Supported by Goldman Sachs

Supported by Goldman Sachs

Powered by Razorpay Rise

Foramour no-stress assurance -

1 year warranty on plating

Wear your jewellery everyday, everywhere.. stress-free!

7-day replacement

If your item arrives damaged, or it's the wrong size, we’ll replace it within 7 days

Seamless support

You can reach us easily on phone, whatsapp, instagram and email.

Love from the community

Customers speak for us

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Explore collections

Pick your chain. Pick your charms.

Charm your way through.

Explore Charms

Charm your neckline with these crystals and chains.

Explore Necklaces

Companions to your wrists. May they always glitter.

Explore Bracelets

The crowns on your fingers. The power in your hands.

Explore Rings

Companions to your eyes, always by their side. May they always shine.

Explore Earrings