Why wear charms. Who wears charms?
If you care about something deeply, or are trying to manifest a dream, you want to hold it close to your heart, to your body.
So you see it again and again, and it stays on the top of your mind. And you signal to the universe that you are serious about it.
Charms enable this. They are accessories to manifest the bold, repel the negative, or carry what you love, close to you.
18 products
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18 products
A miniature Pepsi can in black enamel and gold, the red-and-white logo rendered in detail. 3D, instantly recognizable, unabashedly nostalgic. For the one who has always known which side she's on.
Clip it on a chain as a necklace, bracelet or on a bag, stack it with other charms, wear it next to your matcha cup if you're feeling chaotic.
The lore:
"The cola wars of the 20th century were never really about the drink — they were about identity. When Pepsi launched its "Pepsi Generation" campaign in the 1960s, it was the first time a brand positioned itself not around a product but around a type of person — young, bold, anti-establishment. Choosing Pepsi was a statement. The can became a cultural symbol of rebellion dressed as refreshment"
A matcha cup in sage green enamel and gold. 3-D, ridiculously charming, instantly recognizable. For someone whose morning routine is non-negotiable and whose jewellery should reflect that.
Clip it on a chain, a bracelet, a bag. Wear your personality on your sleeve — literally.
The lore: The ritual of a morning drink as a sacred pause dates back to 12th century Japan, where Zen Buddhist monks prepared matcha before meditation — for clarity. The tea ceremony, chado, was never about the drink. It was about the intention behind it. Wearing this charm is a nod to that same idea: the things we do every morning for ourselves, are the most powerful things we do all day.
For someone who brings intensity to everything they do, and has stopped treating that as too much.
The lemon-chilli totka is one of India's most ancient protection charms — the combination of sour and spicy was believed to absorb negative energy and protect the wearer or home from nazar.
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Comes with a connector; can be attached on chains/accessories.
For someone who doesn't need a big occasion to open the good bottle.
Wine-making dates back over 8,000 years to ancient Georgia and was central to Greek, Roman, and Persian social rituals — it has always been about marking a moment as worth celebrating.
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3-D charm. Comes with a connector; can be attached on chains & accessories.
For someone who knows the best conversations happen over something warm and shared, without a table setting.
Flatbreads with toppings have existed since ancient Egypt and Rome — the modern pizza was formalised in Naples in the 18th century as working-class food: simple, shared, satisfying.
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Comes with a connector; can be attached on chains/accessories.
For someone who measures their best moments by who they were with.
Cherries appear in Chinese tradition as a symbol of youth and love — they come in pairs on the stem, which made them a natural symbol of connection and things that are better together.
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3-D charms. Come with a connector; can be attached on chains/accessories.
This charming bow-tie pasta is a tiny tribute to the comfort of a home-cooked meal. Wear it to celebrate your love for Italian heritage, culinary creativity, or the simple joy of sharing a table.
Comes with a connector. Can be attached to a necklace or a bracelet.
What brings you here?
The Foramour Experience
Questions people ask
It's actually a pretty smart and strategic decision. You get a variety of striking designs, which are durable, and don't cost a fortune. Jewellery is meant to be worn, not stored away in your locker. Read more here.
If you care about something deeply, or are trying to manifest a dream, you want to hold it close to your heart, to your body. So you see it again and again, and it stays on the top of your mind. And you signal to the universe that you are serious about it.
Charms enable this. They are accessories to manifest the bold, repel the negative, or carry what you love, close to you.
Get our complimentary ring finger sizer with any Foramour order you place. Wrap it around your finger, and you will see the size on the scale. This is the simplest possible way to find what size will fit you.
Just mention "RING SIZER" in the order notes (in the cart) while placing your order.
While the plating on your Foramour jewellery is durable and we give 1 year warranty, if you take care of your jewellery, you can keep it looking as good as new for years.
- Rinse with fresh water after swimming in the salt / chlorinated water to remove salt and chemicals.
- Dry thoroughly with a soft cloth.
- Apply lotions and perfumes before putting on your jewelry.

