About Foramour | Why we do what we do

Hi! I am Nitika - the founder and experience architect of Foramour.

I love jewellery. I love styling myself. Jewellery & charms are about identity, strength and feeling. What people wear may signal something about them, may be a force for positive vibes, or perhaps a warm remembrance of somebody special.. held close to the body.

Looking good may frankly even be the least of it.

When I wear jewellery, I want it to say something about me, to announce my arrival. I've spent years discovering who I am, and I want my jewellery to reflect it.

There's joy in carrying what you wear well; you smile a little brighter. I love that feeling, and seeing it in others is what led me to found Foramour.

I personally create and curate every piece you see here, and I agonise over the packaging — because when you unbox a Foramour jewel, I want you to feel like somebody made an effort just for you.

With the Foramour experience, my hope is always that you meet yourself.

Thank you for being here.

What we do | Why we do it

At Foramour, we create striking, personalised designs from charms, pearls, chains, hoops and holders, finished in durable 18K PVD gold plating over surgical-grade stainless steel. The plating quality and thickness ensures that your designs are hypoallergenic, sweat and water friendly, and made for everyday wear. Forget to take it off before a shower or the gym — your Foramour piece will be fine.

We love co-designing pieces with our customers - so your jewellery speaks your language. And of course, our pieces are accessible - we want you to have a jewellery box as big as your wardrobe, a design for every mood, every occassion!

Explore

People love the depth of our charms collection (they often call it "insanely cute"). Check it out

Or if you'd like to see - and desire! - original designs, see the pieces we've created already. My Originals